Healthy skin. Open mind.
Dr. Mamina
Category Type | Health + Wellness
Most people want to know how to look and feel healthy and youthful, but they’re not sure why their skin looks the way it does or how to change it for the better.
Dr. Mamina, MD, FAAD is a triple board-certified dermatologist, internist, and dermatopathologist who educates patients and her audience about holistic and systemic skin health while empowering them to own their own wellness from the inside out. Whether it’s through scientifically-backed recommended products or alternative remedies explained, Dr. Mamina helps patients improve the look and feel of their skin while encouraging them to take care of their “whole self”.
Creative Director: Kyle Covey | My Role: Design Lead
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Photoshop, Illustrator, Figma, Zeplin, Canva
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Our team collaboratively forged a distinctive brand identity for a health and wellness client, specializing in dermatology. Through a deep dive into the client's vision and target audience, we meticulously designed a unique visual identity, including a specialized logo that encapsulated her welcoming personality and minimalistic aesthetic preferences.
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Working closely with the creative director, copywriters, and developer, I applied my design expertise to play a pivotal role in crafting a unique website theme for our client. My responsibility extended to seamlessly integrating UI/UX principles, ensuring a user-centric design approach that resonated consistently across the entire website build.
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We strategically designed and curated graphic assets for social media platforms, with a specific emphasis on Instagram and YouTube to complement the existing success on TikTok. Tailoring our approach to the client's role as an influencer, we aimed to enhance both brand awareness and skin health education. Despite a primary focus on organic posts, we implemented a specialized content system geared toward maximizing user engagement and further strengthening her brand presence.
Brand Conceptualization
The Brand System
Website Samples
Social Media Samples
