Cocktail Grafitti

Generating buzz beyond the glass.

Category Type | E-commerce

Cocktail Graffiti is a creative and disruptive addition to the event planning industry dedicated to providing event planners, brides, and party hosts with an innovative way to personalize their gatherings - in a tasteful way - so that those looking to impress their guests can bring an added element of sophistication that is sure to spark up a conversation and add to the event being a memorable experience.

Creative Director: Kyle Covey | My Role: Design Lead

Adobe XD, Photoshop, Illustrator
Under the guidance of the creative director, I crafted a unique visual identity system using exclusive brand elements, setting it apart from competitors. This system was then consolidated into comprehensive brand guidelines for universal application in marketing efforts, both internally and externally.
Guided by the creative director, I led the visual design of email nurture sequences strategically positioned across the customer journey. Meticulously crafted to visually inspire with limitless cocktail art possibilities, they played a pivotal role in nurturing warmth, seamlessly paving the way for enthusiastic customer conversion.
In direct collaboration with the creative director, I utilized my design expertise to assist in crafting a tailored Shopify theme. This specialized theme seamlessly blends an extensive collection of cocktail artwork with the integration of a 3D modeling plugin.
Crafted captivating campaigns tailored for paid and social traffic, strategically driving visitors to the website, rekindling interest through retargeting efforts, or converting those who may have abandoned their shopping carts.